Markham Ice and Snow Festival
In 2019, the Markham Snow and Ice Festival was first open to the community, featuring captivating ice sculpting displays outdoors. My goal was to design a range of materials, including booklets, business cards, roll-up banners, logos, certificates, invitations, backdrops, and posters for the festival.
I also handled to design of marketing materials, signs, and various festival-related items. This work involved collaboration with volunteers and co-creation with individuals from companies like CSID and Advanced Brilliance Corporation to develop the designs.
Markham Ice and Snow Festival 2019 The Markham Ice and Snow Festival is a winter event that promotes ice sculpture and local communities of Canadian and Chinese. The festival features famous ice sculpture artists from China Harbin to create 20 sculptures based on a combination of Canada's iconic animals, Horoscope Signs and Chinese zodiac signs.
Getting started presented a significant challenge as the festival was entirely new and lacked any previous design references. To establish a distinct visual identity, I begin with a blue colour palette, symbolizing ice. I maintained consistency by utilizing a combination of sans-serif and script typefaces throughout, thus creating a cohesive visual identity for the event.