Mother's Day Special
Hattendo
Marketing Design
Visual Identity
Packaging Design
Year 2023
Hattendo is a Japanese dessert shop, and for this project, I designed packaging and a poster for its Mother's Day special, showcasing a delightful combination of flowers and cookies. The goal was to evoke a warm, motherly theme by incorporating flowers and watercolor elements. Using identical elements in both the poster and packaging strengthened their connection.
The design above showcases a website banner and poster design. The cookies are positioned at the bottom of the poster, allowing each description of the featured cookie to be highlighted for the audience.
Side
Front
Side
Front
This packaging design is intended to wrap around the flower and cookie containers, holding them together while maintaining a similar color palette to the boxes. The packaging includes two front-facing sides and two sides that showcase the logo and feature the special text for Mother's Day gift set.
