Logo & Brand Design

NaNa Beauty

Logo Design

Visual Identity

Illustration

Year 2022-2023

This is a complete branding design for a beauty store specializing in eyelash extensions, nail services, brow treatments, and makeup classes. The visual identity places a significant emphasis on the colors black and pink, creating a style that is both cool and powerful, yet retains an elegant touch. This branding is tailored to resonate with a younger female audience, delivering a modern and captivating experience.

Colour Palette

#000000

#E84D95

#FFFFFF

NaNa Brand
Products

I've designed a range of custom products for NaNa Beauty, including stickers, certificates, paper bags, and aprons. These designs incorporate patterns, colors, and typefaces that align with the brand's identity. The designs maintain a consistent color palette and an overall cohesive aesthetic.

Certificate

Apron

Paper Bag

Price List Menu &
Icon Design

As part of the brand design, I created a custom price list menu with distinct sections to effectively organize information and prices. The strategic use of color highlights the most important sections within the menu. Additionally, I developed a set of icons with a consistent style for eyelash instruction cards and Instagram story highlights.

Eyelashes

Lip Stick

Eyelash Curler

Nails

Mirror

Cleaning

Logo Options &
Concept Ideas

As the project progressed, I explored different brand interpretations. Logo #2 and #3 combine femininity with a 'cool' edge, using a signature-style typeface. Logo #1, on the other hand, offers a contrast between bold elements and an elegant script typeface. Since Logo #4 closely aligns with the client's vision, I've expanded upon its concept to refine the brand's identity.