Social Media Graphic
CoCo Bubble Tea
Marketing Design
Visual Identity
Illustration
Year 2022-2023
CoCo is a global bubble tea brand originating from Taiwan. The brand is characterized by an iconic mascot, which is sometimes featured in social media posts for visual appeal and support. My design tasks for this brand included creating social media posts for the Ontario stores and designing some of the special promotion posters for stores in Ontario, Canada.
Most of the time, CoCo's social media posts rely on photography visuals, as these best showcase the brand's main focus—its drinks. Photography provides a direct way to capture the attention of customers.
However, in cases where the brand needs to highlight special promotions, engagement, giveaways, or specific dates, graphic visuals are more effective at grabbing the audience's attention and conveying details. This is where graphic design plays a crucial role in enhancing the visual impact.
